As webmaster of one of the largest gambling websites in the world, my day-to-day responsibilities included:

• Loading and joining data from many sources and using them to inform on the success of marketing, sales, and customer service initiatives. I was also

• Evaluating and improving the efficacy of changes to the website itself for conversion, accessibility, speed and search engine optimization.

 • Analyzing scrolling data to build heat maps of user behavior to determine which content was engaging, and which call-to-actions were imperfectly positioned on our landings.

• Using VWO, I created a pipeline to iterate A/B tests in order to optimize page layout. The pipeline allowed the technique to be generalized across different pages.

• Measuring frequency, recency, engagement, and value of users’ interactions with the product could determine what marketing channels and partners were most effective as well as what was causing friction.

In previous jobs and for consulting gigs, I performed similar analytics tasks in the gaming, tourism, real estate, and e-commerce industries.

In all the projects I have worked on, I closely collaborated with programmers, marketers, copywriters, SEO specialists and domain knowledge experts, with the shared goal of enhancing the product for the user. Working as part of a team with shared goals makes it all the more worthwhile for me.